Have you ever had this happen to you after the execution of a "good" idea?
I think intrinsically we know that the idea is shit, but we put the thought into action in hopes that somehow, someway, between the incubation of the thought, the germination of the conceptual seed, and our desperation to make something work, that the idea will in turn find its outward expression a successful outcome.
Instead maybe we should just know when to walk away, whether it be from a person, place, project, or an idea itself.
What do you think? Have you ever had an idea turn to shit, or a shit idea work out favourably? -tM