All that Glitters...

This instagram concept worthy & newly designed Brooklyn based record label store, "Fools Gold," features a DJ booth, and various display "rooms" for vinyl, magazines, accessories, and various clothing items.

Family New York is the design team behind this genius concept. I am not certain whether the "take a selfie, fake a life" concept is behind the snap an IG photo in any corner to draw the crowds in, however it is a clever take and play on the record labels name and logo even if it was accidental. The DJ booth itself throws a shout-out to todays mirage based culture. The 500 square foot store is but a sliver of a space, yet the screens that frame the gold mirrored DJ booth, make the space look larger then it appears.

This is clever design and word play at its best. Bravo, Family New York. Job Well Done. -tM

Photography: Dezeen Magazine